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Event Details
The Business of Photography School
By Jeff Cowell - wichitaphotographers.com
March 21 to April 11, 2009
4 Saturdays from 9:00 a.m. to 4:00 p.m.
 A 4-week hard-hitting crash course about the Business of Photography
This School will be 24 hours of serious business. We will be covering a vast array of topics that you must be on top of if you're planning to get into a photography business. This is a business school that's been custom tailored to more specifically address the concerns of photographers. Your tuition includes a nearly 100-page book covering all of these topics:
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Pricing my services
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How do I price my services?
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What is your time worth?
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Time before the job
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Time on the job
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Time after the job
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Time when there is no job
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So, how much per hour is all that?
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Considering the costs
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Consider the costs – all of them!
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The costs of shooting film
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The costs of shooting digital
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Additional expenses
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Advertising
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Rent or mortgage
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How many hours will you have to work?
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And the rest of the costs
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So, I’m charging how much?
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The products we sell
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What are my products?
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Pricing prints
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Making your own prints
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Lab closings
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Digital image sales
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Price your competition
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Equipment budgets
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On-site shooting
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What equipment do I need?
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Safety
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In-studio shooting
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What equipment do I need?
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Optional “stuff”
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Taxes, accounting and professional consultants
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Sales tax
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Understanding sales tax laws as they relate to your business
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Income taxes
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Self-employment tax
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Your personal tax burden
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Your tax burden as an employer
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Common deductions
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Mileage
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Other expenditures
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Depreciation and amortization
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Attorneys and contract building
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Consultants
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Accountants
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Retouching and post-production
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Printing, mounting and framing
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Revenues
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The home office
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Write-offs
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Bookkeeping
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Expense ledgers
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Chart of accounts
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Profit centers
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Job cost accounting
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Profit and profit margin
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Financial statements
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Delivering the product
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Proofs
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Contact sheets
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Online proofing
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The post-production process
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Image handling
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Raw verses jpg
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The editing process
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Getting the order
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Digital proofing
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Copyright
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Packaging and advertising
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Business cards
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Portfolio
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Letterhead, bags and folders
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Proof books
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Mass mailing
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Telephone directories, newspapers and billboards
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Television and radio advertising
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Targeting your advertising
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Website
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Email
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Newsletters
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Conclusions
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Photography is an art form
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Get involved with other photographers
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Go places
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Shop your local camera shops
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Adding fuel to the fire
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Your best advertising: hands-down
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Enjoy the journey
We'll do our classroom lessons for 6 hours each day in the lovely and well-appointed conference rooms at Office This on East Harry St in the old Wichita Mall complex. Please be prepared to be in the classroom and ready to go at 9:00 each Saturday. We've got a lot of material to cover and we'll need every minute we can get in the classroom.
Register Early - Space is limited. This School is likely to offered only once per year and this is the first time in 3 years that it has been offered. So if you're on the fence about it, just beware that you may have to stay on that fence for at least another year.
Please come prepared to take lots of notes in addition to the textbook you'll receive.
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Where
Office This • Business Of Photography
4031 E Harry St
Wichita,
KS 67218
Other Maps:
Hosted By
Jeff Cowell
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Student Reviews:
I have taken every class from Jeff and been on a few excursions and have gone from taking hundreds of snapshots hoping for a few keepers, to taking a handful of photographs and most will be keepers. You will not find many people with as much experience in film development, digital, Photoshop, printing, scanning, business, teaching, studio, modeling, product photography, macro, and a tour guide through Kansas. Jeff can even make a drive through western Kansas a wonderful experience and you will come back with stories to pass on. Mike B.
I have attended Jeff's photography class as well as a couple of workshops. I was a complete novice with my little point and shoot camera. Jeff insisted the camera didn't matter, it was all about trusting yourself to take it off "auto" and learn to really take pictures. The material was presented in a format easy for me to understand with lots of one on one instruction (and with a sense of humor!) He convinced me I was smarter than my camera, and the proof is in the photos. When people look at my photos and tell me I missed my calling and should have been a photographer... well that's a testimony to Jeff! Lori K.
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Jeff Cowell
usphotographers.com
316-990-0818
Providing photographic education opportunities.
Photography Seminars
Photo Excursions
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